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"In order to be irreplaceable, one
must always be different" ~ Coco Chanel
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At the age of five, designer Melissa Baswell started creating
clothing for her dolls using a needle, thread, and
reused fabrics. While a student at University of Wisconsin-Madison,
she divided
her free time between interning with WISPIRG’s Environmental
Education Department and reworking vintage fashion into
renewed garments.
Well before "eco-fashion"
became an everyday term, she was using sustainable fabrics in
an effort to create eco-friendly clothing that was
also fashion-forward.
Today, Baswell is recognized as a sustainable fashion
industry leader, and serves as the
lead designer of her Chicago-based
Mountains
of the Moon
fashion
label. By pairing vintage-inspired timelessness with
clean, modern lines and elegant detailing, she
creates fresh, feminine pieces that translate into
treasured wardrobe staples. |
Called "standouts for their
unassuming elegance, dreamy palette and unabashed
femininity" by the Discovery Channel's
TreeHugger.com, Mountains of the Moon's designs have been featured in
online and print publications worldwide (including Business Week,
Boho Magazine,
Women's Wear Daily and dozens of others), have
shown at
Chicago and Portland Fashion
Weeks, and have been
exhibited multiple times at Chicago's
Museum of Contemporary Art. In December 2008, Baswell was chosen to design a dress for Clara,
the lead dancer
in the Joffrey Ballet's famous Nutcracker
ballet. The Mountains of the
Moon collections are available at select boutiques throughout the
U.S. and Canada, as well as Japan, Australia and
Sweden.
In addition to her work with Mountains of the Moon,
Baswell works with several bands, events, and
photographers in the
music industry though our sister company,
CounterpArts, as a fashion stylist, designer, and eco-fashion show producer. Her
clients include Umphrey's McGee, moe., the Dead, Rothbury Music Festival,
Summer Camp Music Festival, SCI Fidelity Records,
CID Entertainment, Madison House Presents, and Jay
Blakesberg Photography.
Mountains of the Moon represents more than just a
clothing line. We represent the blending of fine art, style, ethics,
environmental and social responsibility and awareness.
We see ourselves as collaborators with
our customers in an effort to take a stand in making
responsible decisions
through our wardrobes. Our goal for our company and
our customers is to work together to express
ourselves through fashion and art while making a
profound collective difference in the state of our
world.
To read more about how Mountains of the Moon is
green, visit our
Sustainability Page.
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