"In order to be irreplaceable, one must always be different" ~ Coco Chanel


Designer Melissa Baswell At the age of five, designer Melissa Baswell started creating clothing for her dolls using a needle, thread, and reused fabrics.  While a student at University of Wisconsin-Madison, she divided her free time between interning with WISPIRG’s Environmental Education Department and reworking vintage fashion into renewed garments.  Well before "eco-fashion" became an everyday term, she was using sustainable fabrics in an effort to create eco-friendly clothing that was also fashion-forward.

Today, Baswell is recognized as a sustainable fashion industry leader, and serves as the lead designer of her Chicago-based Mountains of the Moon fashion label. By pairing vintage-inspired timelessness with clean, modern lines and elegant detailing, she creates fresh, feminine pieces that translate into treasured wardrobe staples. 

Called "
standouts for their unassuming elegance, dreamy palette and unabashed femininity" by the Discovery Channel's TreeHugger.com, Mountains of the Moon's designs have been featured in online and print publications worldwide (including Business Week, Boho Magazine,
Women's Wear Daily and dozens of others), have shown at Chicago and Portland Fashion Weeks, and have been exhibited multiple times at Chicago's Museum of Contemporary Art.  In December 2008, Baswell was chosen to design a dress for Clara, the lead dancer in the Joffrey Ballet's famous Nutcracker ballet. The Mountains of the Moon collections are available at select boutiques throughout the U.S. and Canada, as well as Japan, Australia and Sweden.

In addition to her work with Mountains of the Moon, Baswell works with several bands, events, and photographers in the music industry though our sister company,
CounterpArts, as a fashion stylist, designer, and eco-fashion show producer.  Her clients include Umphrey's McGee, moe., the Dead, Rothbury Music Festival, Summer Camp Music Festival, SCI Fidelity Records, CID Entertainment, Madison House Presents, and Jay Blakesberg Photography.

Mountains of the Moon represents more than just a clothing line. We represent the blending of fine art, style, ethics, environmental and social responsibility and awareness.  We see ourselves as collaborators with our customers in an effort to take a stand in making responsible decisions through our wardrobes.  Our goal for our company and our customers is to work together to express ourselves through fashion and art while making a profound collective difference in the state of our world. To read more about how Mountains of the Moon is green, visit our Sustainability Page.

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