"In order to be irreplaceable, one must always be different" ~ Coco Chanel


Designer Melissa Baswell At the age of five, designer Melissa Baswell started creating clothing for her dolls using a needle, thread, and reused fabrics.  In high school, she was the president of her school’s Ecology Preservation Club, and wore her own handmade clothing created from natural fabrics.  While a student at University of Wisconsin-Madison, Baswell divided her free time between interning with WISPIRG’s Environmental Education Department and recycling thrift store clothing into “renewed” garments on a hand-me-down sewing machine.  Well before the green movement became popular, she was using organic cotton and hemp fabrics and dying with low-impact dyes in an effort to create fashion-forward clothing that would break the stereotype of eco-fashion being defined as bland, crunchy and boring.

A few years later, after much success selling her designs at local shops and events, Melissa decided to to form the Mountains of the Moon Eco-Fashion line.

Now based in Chicago, Mountains of the Moon Eco.Fashion is a sustainable design and apparel organization aimed at creating chic, high-quality clothing that helps, not hurts, the earth and its inhabitants.  We see ourselves as collaborators with our customers in an effort to take a stand in making environmentally and socially responsible decisions through our wardrobes.  Our goal for our company and our customers is to work together to express ourselves through fashion and art while making a profound collective difference in the state of our world.

Mountains of the Moon has been featured in online and print publications worldwide, has been shown in prominent fashion shows through the U.S., and was chosen as one of 10 businesses worldwide nominated for Green America's Green Business of the Year the last three years in a row. In 2008, Melissa was the headlining speaker at the Green Apple Music and Arts Festival in Chicago, where she spoke to a crowd of 20,000 on the benefits of wearing sustainable fashion.  In October 2008, a couture dress designed by Melissa from recycled candy wrappers was exhibited at the Museum of Contemporary Art in Chicago.  The Mountains of the Moon collections are available at over 100 boutiques and select retail stores, from California to New York to Australia to Japan.

Mountains of the Moon represents more than just a clothing line. We represent the blending of fine art, style, ethics, environmental and social responsibility and awareness.  To read more about how Mountains of the Moon is green, visit our Sustainability Page.

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